Sam Therapeutics
Sam Therapeutics, a prominent player in the healthcare industry, had been investing heavily in advertising to drive traffic to their website. While their ads were successful in attracting visitors, the conversion rates were disappointingly low, resulting in a significant gap between ad spend and customer acquisition.
Client
Sam Therapeutics
Industry
Healthcare
Year
2021
The challenge
The primary challenge Sam Therapeutics faced was converting the high volume of traffic generated by their advertising efforts into actual customers. Despite substantial investments in various advertising channels, the conversion rate remained stagnant, indicating a critical issue with their lead capture process.
The approach
Recognizing that the root of the problem lay in the lead capture page, we set out to redesign and optimize it for better performance. Our approach included the following strategies:
Lead Capture Page Redesign: We revamped the lead capture page with a focus on user experience. The new design was clean, intuitive, and included clear calls-to-action (CTAs) that guided visitors through the conversion process seamlessly.
A/B Testing: To ensure that the new design was effective, we conducted extensive A/B testing, experimenting with different headlines, CTAs, and form fields. This allowed us to identify the most effective elements that drove higher conversions.
Streamlined Forms: We simplified the forms on the lead capture page, reducing the number of fields to minimize friction for users. This made it easier for visitors to submit their information and increased the likelihood of conversion.
Trust Signals and Social Proof: To build trust with potential customers, we incorporated testimonials, trust badges, and other social proof elements on the lead capture page. This reassured visitors that they were making the right choice by engaging with Sam Therapeutics.
Client feedback on the design
“7sure transformed our lead capture page, turning it into a conversion powerhouse. With their expert redesign and optimization, we saw a 9x increase in customer inflows. Their strategic approach solved our conversion issues and maximized our ad spend. We’re thrilled with the results!”
Samuel Dick
CEO @ Sam Therapeutics
- Get Started Today